About the Event

Promoting Key Pillars of Internationalization

The coordinated efforts of the Government of Santander through its Secretariat of Competitiveness, the Mayor’s Office of Bucaramanga through the Office of International Affairs (OFAI) and the Municipal Institute of Employment and Business Development (IMEBU), along with the Office of Tourism and Business Development of the Mayor’s Office of Floridablanca, the Secretariat of Tourism of the Mayor’s Office of Girón, and the Chamber of Commerce, aim to strengthen the key pillars of internationalization in our region, including:

Foreign Investment, Exports and Imports, Tourism, and International Cooperation.

Along the way, public, academic, and private sector entities have joined with a common purpose: to present an attractive regional offering to international markets, highlighting the work ethic, quality, reliability, competitiveness, and sophistication of our products and services. In this spirit, the city of Bucaramanga and the municipalities of the metropolitan area, supported by the Government of Santander, come together to deliver a world-class event — once again proving that united, we go further.

Key Objectives
EXPERIENCE INTERNATIONAL BUSINESS
Create a space to continue living the International Business experience.
INTERNATIONAL BUSINESS MEETINGS
Virtual Business Roundtable for regional companies with export experience.
INTERNATIONAL OPPORTUNITY MEETINGS
Explore all the opportunities from the invited countries for companies with export potential.
LEARN ABOUT MISSIONS, EVENTS AND SERVICES FROM BINATIONAL CHAMBERS
Support companies in initiating and advancing their Export Journey with the support of international networks.
BOOST THE EXPORT PATH
Support companies in initiating and advancing their Export Journey with the support of international networks.
INTERNATIONALIZATION PRACTICE
Offer students a space to engage in a meaningful Internationalization Experience.
Our event begins in:
Days
Hours
Minutes
Seconds

Event Offerings

Virtual Business Roundtable.
Create a space to continue living the International Business experience.
International Opportunity Meetings.
Scheduled appointments with Binational Chambers from invited countries for Potential Exporting Companies.
Digital Platform.
Software and technical support for business and opportunity meetings.
Advisor U.
Asesoría técnica a compradores internacionales y empresas regionales para potencializar las agendas de citas.
Networking.
Connections and business networking between entrepreneurs and invited countries.
Commercial Showcase Stands.
Binational Chambers from invited countries present their buyer profiles, missions, events, and services.
Join the event and boost the growth of your company and the region!
Complete the pre-registration and our team will guide you through the process.
See you on September 9, 2025, in Bucaramanga, the Beautiful City.
Frequently Asked Questions
The event will be held on September 9, 2025, as part of the Feria Bonita de Colombia.
At the Neomundo Convention Center in Bucaramanga.
No, this is an event exclusive to regional entrepreneurs who complete the pre-registration through this website. Once pre-registered, companies will begin a selection process to participate based on their current or potential export profile, subject to approval by the event committee and availability of slots.
The event is free of charge for regional businesses — a commitment from the organizing committee and its allied institutions. However, please note that spaces are limited, and participation is subject to meeting minimum eligibility requirements and approval by the committee.
Go to the pre-registration section, choose the profile that best fits your company, and fill out the corresponding form. After pre-registration, your company will undergo a selection process to participate in the different event components, subject to approval and availability.
Twelve Binational Chambers of Commerce have been invited and confirmed their participation — in-person and virtually — from countries such as the United States, China, Saudi Arabia, Peru, Central America and the Caribbean, Panama, the Dominican Republic, Venezuela, Brazil, Canada, and India, among others.
Visit the pre-registration section, choose your company’s profile, and complete the form. Companies will then go through a selection process led by the event committee, depending on availability and eligibility.
Entrepreneurs will experience a Virtual Business Matchmaking with international buyers, Opportunity Roundtables with the Presidents and Directors of the Binational Chambers, and learn about the value offerings from each participating country.
Current Exporting Companies:
Companies with export experience or validated readiness to export according to ProColombia, the Bucaramanga Chamber of Commerce, and DIAN.
Current Exporting Companies:
Legally established companies registered with the Chamber of Commerce that are looking to begin their internationalization process with the goal of exporting their products or services in the near future.
Life Sciences
  • Pharmaceuticals
  • Medical Devices
  • Health Services
Industria 4.0
  • Software Development
  • Engineering and Architecture Services
  • Call Center Services
  • Video Games
Agri-food
  • Coffe
  • Cocoa
  • Chocolate and Cocoa-Based Preparations (in blocks, tablets, or bars)
  • Fresh and Processed Fruits
Global Value Chains
  • Construction materials
  • Fashion System
  • Metalworking Industry
  • Auto Parts
Tourism
  • Cultural, Craft, Historical and Gastronomic Tourism
  • Sports and Adventure Tourism
  • Travel Services
  • Meetings and Events Tourism
Tourism
  • Cultural, Artisan, Historical, and Culinary Tourism
  • Sports and Adventure Tourism
  • Travel Services
  • Meetings and Events Tourism
Global Value Chains
  • Construction Materials
  • Fashion System
  • Metalworking Industry
  • Auto Parts
Agri-food
  • Coffee
  • Cocoa
  • Chocolate and cocoa-based preparations in blocks, tablets, or bars
  • Fresh and processed fruits
Industries 4.0
  • Software Development
  • Engineering and Architecture Services
  • Call Center Services
  • Video Games
Life Sciences
  • Pharmaceuticals
  • Medical Devices
  • Healthcare Services
Potential Exporting Companies:
Legally registered companies with the Chamber of Commerce that are looking to begin their internationalization process, with the goal of exporting their products or services in the near future.
Current Exporting Companies:
Companies with export experience or those validated as export-ready by ProColombia, the Bucaramanga Chamber of Commerce, and the DIAN (National Tax and Customs Directorate).