U Advisors

Global Business Meeting
The “Asesores U” program was created as an academic and logistical support strategy within the framework of the Global Meeting Business Matchmaking Forum, with the purpose of involving outstanding students from degree programs related to international trade in high-impact business events.

For this edition, selected students from the International Business Administration and International Business programs at UDES, USTA, UNAB, and UPB universities have been chosen. These students have demonstrated strong academic performance, communication skills, proficiency in digital tools, and a clear commitment to serving the business sector.

"Asesor U" Student Profile

Develops strategic thinking and analytical judgment to identify business opportunities, build valuable relationships, and provide solutions in dynamic international business environments.

Currently pursuing studies in International Business Administration and/or International Business, with a focus on foreign trade, logistics, and international negotiation.
Has knowledge of internationalization protocols, business agendas, and the dynamics of corporate events.
Demonstrates a proactive attitude, eagerness to learn, and the ability to adapt to multicultural settings.
Is proficient in digital tools for scheduling, communication, and logistical support.
Possesses strong customer service skills, information management capabilities, and excels in collaborative work.

Assigned Activities

Support in appointment scheduling logistics
Direct assistance to participating entrepreneurs
Support for event organization
Follow-up and reporting of agenda progress
With this final function, the process cycle is completed:
1. Preparation
2. Accompaniment
3. Operation
4. Follow-up

This hands-on immersion not only strengthens the student’s professional skills but also contributes to the success of the event and the development of the regional and international business ecosystem.

This experience is framed within the 70-20-10 learning methodology, where 70% of learning comes from direct practice and solving real-life situations; 20% is strengthened through guidance, feedback, and interaction with entrepreneurs and organizers; and 10% corresponds to prior training and the theoretical preparation provided to the student.

Through this, the "Asesores U" program aims to be a space for experiential learning, enhancing students’ professional competencies through active participation in a real business environment. This participation will be officially certified by the organizers, adding value to the professional profile of each student in the program.

Tourism
  • Cultural, Artisan, Historical, and Culinary Tourism
  • Sports and Adventure Tourism
  • Travel Services
  • Meetings and Events Tourism
Tourism
  • Cultural, Craft, Historical and Gastronomic Tourism
  • Sports and Adventure Tourism
  • Travel Services
  • Meetings and Events Tourism
Global Value Chains
  • Construction Materials
  • Fashion System
  • Metalworking Industry
  • Auto Parts
Global Value Chains
  • Construction materials
  • Fashion System
  • Metalworking Industry
  • Auto Parts
Agri-food
  • Coffee
  • Cocoa
  • Chocolate and cocoa-based preparations in blocks, tablets, or bars
  • Fresh and processed fruits
Agri-food
  • Coffe
  • Cocoa
  • Chocolate and Cocoa-Based Preparations (in blocks, tablets, or bars)
  • Fresh and Processed Fruits
Industries 4.0
  • Software Development
  • Engineering and Architecture Services
  • Call Center Services
  • Video Games
Industry 4.0
  • Software Development
  • Engineering and Architecture Services
  • Call Center Services
  • Video Games
Life Sciences
  • Pharmaceuticals
  • Medical Devices
  • Healthcare Services
Life Sciences
  • Pharmaceuticals
  • Medical Devices
  • Health Services
Potential Exporting Companies:
Legally registered companies with the Chamber of Commerce that are looking to begin their internationalization process, with the goal of exporting their products or services in the near future.
Current Exporting Companies:
Legally established companies registered with the Chamber of Commerce that are looking to begin their internationalization process with the goal of exporting their products or services in the near future.
Current Exporting Companies:
Companies with export experience or those validated as export-ready by ProColombia, the Bucaramanga Chamber of Commerce, and the DIAN (National Tax and Customs Directorate).
Current Exporting Companies:
Companies with export experience or validated readiness to export according to ProColombia, the Bucaramanga Chamber of Commerce, and DIAN.