Bucaramanga and its metropolitan area have emerged as a benchmark for innovation and business diversification in Colombia, standing out in non-mining-energy exports thanks to companies that have successfully crossed borders with high value-added products and services. A flagship example is Penagos, a leader in agricultural machinery, internationally recognized for its forage choppers and coffee sector solutions, with a presence in over 40 countries.

In the technology sector, Electrosoftware excels with its automation and industrial software solutions, boosting efficiency in the energy and management sectors across Central and South America. Meanwhile, ESSI has gained global traction with metallic structures and engineering projects applied to strategic infrastructures and long-life dairy processing equipment. Additionally, A&A Soluciones – TIC drives innovation in IT services, enabling digital transformation for companies in markets such as Europe and Latin America.

These companies, along with a dynamic ecosystem of SMEs and startups, showcase Santander’s ability to combine industrial tradition with cutting-edge technology, supported by a proactive business culture and a strong institutional network that promotes internationalization — consolidating the region as a key economic engine for Colombia.